UC Berkeley Global offers a one-year Professional Certificate Program in Digital Marketing Management through its College of Continuing Studies. The tuition fee for this program is $22,000. To be admitted to the program, students must prove their English language skills by taking tests like IELTS or TOEFL. The minimum GPA requirement for admission is 3.0 on a 4.0 scale.

• This is a Postgraduate Certificate Program.
• Earn a certificate in Marketing Management and another certificate in Digital Marketing after finishing two semesters of classes.
• Complete extra required courses during the two semesters for Marketing Management and Digital Marketing to get a third Professional Diploma Program Certificate.
• Build strong skills by managing a marketing project for a company in Silicon Valley. Learn about marketing analytics and research to create a new marketing plan with practical suggestions.
• Master advanced skills in marketing data analytics by using big data to connect with customers, create valuable experiences, and expand your brand's reach. You will also develop management skills for strategic marketing and business growth.
• Students will take courses on:
• Digital Marketing: Social Media Marketing Strategies, Digital Marketing, and Marketing Data Visualization.
• Prerequisites for Digital Marketing: Students applying for the Digital Marketing Immersive must have completed the Marketing Management Immersive or be in the process of completing or have completed a recognized Marketing certificate or degree.
• Students studying for two semesters can apply for Optional Practical Training (OPT).
• A Career Development Course is included in both semesters. Learn how to improve your resume, LinkedIn profile, interview skills, and presentation skills.
• Internship at a company in the San Francisco Bay Area (additional fee of $3,000 USD).
• Attend networking events and meet with Silicon Valley companies to boost your chances of getting a job.

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12th Grade

There is no specific cutoff mentioned for 12th-grade requirements.

Graduation

Students need to have at least three years of undergraduate coursework to apply for admission.

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TOEFL

Marks: 90.0

A minimum score of 90 out of 120 is required on the TOEFL exam.

IELTS

Marks: 7.0

Candidates must achieve a score of 7 out of 9 in IELTS.

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Application Process for UC Berkeley Global

Step One: Prepare Documents for Application

Statement of Purpose (SOP)

Your Statement of Purpose should be 800 to 1,000 words (1 to 2 pages, single-spaced). Make sure to answer the following questions:

• Background: Discuss your academic, personal, and professional experiences that have prepared you for this challenging program. Mention any successes that might not be clear from your transcript. Include any extracurricular interests or activities you want to pursue at UC Berkeley or in the Bay Area.
• Understanding of the Program: Explain how joining this program will help you meet your academic, professional, or personal goals. Describe your understanding of the program's requirements and the courses you can apply for as a student. Also, state the name of the program you are applying to.
• Anomalies: If there are any unusual aspects in your academic transcripts, such as a failed course, a low GPA, or a change in your major, please explain them here. If there are no issues, you can skip this part.

Curriculum Vitae (CV)

Include a list of all your work experience in chronological order. Mention the duties you performed, along with all degrees earned, courses attended, and any other experiences that may interest the academic review committee.

Step Two: Additional Documents Required

• Transcripts: Upload your complete academic transcript (official version).
• English Language Proficiency (ELP) Scores: Submit a scanned PDF of your official English test results.
• Financial Document: Upload the Financial Statement and Certification in PDF format.
• Copy of Passport: Include a copy of the identification page of your passport.

Step Three: Application Fees

The application fee for this course is USD 100, which is approximately INR 8,430.

Mode of Payment: You can pay using a credit card.

Calculated at the exchange rate of 1 USD = INR 84.27 | Tuition & expenses were last updated in December 2024"