Bachelor of Arts in Public Relations at WESTERN KENTUCKY UNIVERSITY

Western Kentucky University (WKU) offers a Bachelor of Arts in Public Relations through its School of Media. This program lasts for four years and is designed to prepare students for a career in public relations. The total tuition fee for this course is USD 27,000. To gain admission into the Bachelor of Arts in Public Relations program at WKU, students need to show their English language skills. Accepted tests for proving English proficiency include IELTS, TOEFL, Duolingo, and PTE.

Public Relations Major Overview

The Public Relations major at Western Kentucky University is certified by the Public Relations Society of America. It focuses on important areas such as research, strategic planning, targeted writing, and ethical practices.

What is Public Relations?

Public relations is a planned way to influence how people think through smart communication. This major prepares students for careers in public relations by teaching them skills in critical thinking, writing, technology, research, program planning, management, creative problem solving, and building relationships with important groups. These groups include the media, consumers, employees, government, opinion leaders, and communities.

Career Opportunities

Graduates from the Public Relations major can work in many areas of both public and private sectors around the world. They may take on roles as communication specialists, strategic planners, and management advisors. Graduates can also focus on areas like employee relations, community relations, crisis communication, public affairs, media relations, and other fields within public relations.

Objectives of the Public Relations Major

• To promote a clear understanding and appreciation of the growing importance of public relations in today’s society.
• To enhance knowledge and develop skills needed for careers in public relations.
• To encourage high standards of ethical behavior.
• To provide a foundation for lifelong learning and further education in public relations.

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12th Grade

Students need to have a Higher Secondary Certificate, Intermediate Certificate, or Senior Secondary School Certificate from a recognized education board, or an equivalent qualification. They must also have a cumulative grade point average (CGPA) of 2.5 on a 4.0 scale in their secondary education.

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TOEFL

Marks: 71.0

Candidates must achieve a score of at least 71 out of 120 in the TOEFL exam.

IELTS

Marks: 6.0

Applicants need to score a minimum of 6 out of 9 in the IELTS exam.

DUOLINGO

Marks: 100.0

Students are required to score a minimum of 100 out of 160 in the Duolingo English Test.

PTE

Marks: 52.0

Applicants need a minimum score of 52 out of 90 in the PTE exam.

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Calculated at the exchange rate of 1 USD = INR 84.27 | Tuition & expenses were last updated in December 2024"