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Bachelor of Science in Marketing at WESTERN KENTUCKY UNIVERSITY

Pursue a 48 Months Bachelors (UnderGraduate) with INR 2,275,000/Year Tuition Fees

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Bachelor of Science in Marketing at WESTERN KENTUCKY UNIVERSITY

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Overview

Western Kentucky University (WKU) offers a Bachelor of Science in Marketing through its Department of Marketing. This program lasts for four years and is designed to provide students with a solid foundation in marketing principles and practices. The tuition fee for this program is USD 27,000. To gain admission to the Bachelor of Science in Marketing at WKU, students need to demonstrate their English language skills. Accepted tests for English proficiency include IELTS, TOEFL, Duolingo, and PTE.

Program Details Information
Duration 48 Months
Course Level Bachelors (UnderGraduate)
Mode of Course Full Time
Tution And Fees ( For 1 Year) INR 2275000.0
Type of University Public
Official Career service Website https://www.wku.edu

Bachelor of Science in Marketing at WESTERN KENTUCKY UNIVERSITY

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Key Insights

  • list items Marketing is a people-focused and active part of business that helps create goal-directed exchanges between individuals and organizations.
  • list items Students who major in marketing are ready for many different job opportunities in both business and non-business sectors, including for-profit and non-profit organizations.
  • list items This major also gives a strong base for those who want to start their own business in the future.
  • list items The goals of the marketing program are to teach students:
    • list items The importance of marketing in an economy where consumers have free choice.
    • list items The knowledge and skills needed to carry out marketing tasks.
    • list items How marketing interacts with various environmental factors that affect marketing decisions.
  • list items Students can choose from different concentrations:
    • list items Strategic Marketing (MKGM)
    • list items Marketing Sales (MKSA)
    • list items Social Media Marketing (MKSM)

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    Bachelor of Science in Marketing at WESTERN KENTUCKY UNIVERSITY

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    Rankings

    Ranking Source Ranking
    UG Business US News & World Report, 2025 222

    Bachelor of Science in Marketing at WESTERN KENTUCKY UNIVERSITY

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    Eligibility Criteria

    12th Grade

    Students need to have a Higher Secondary Certificate, Intermediate Certificate, or Senior Secondary School Certificate from the right education board or an equivalent. They must also have a minimum cumulative grade point average (CGPA) of 2.5 on a 4.0 scale in their academic subjects.

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    TOEFL

    Marks: 71.0

    Students must score at least 71 out of 120 on the TOEFL exam.

    IELTS

    Marks: 6.0

    Students need a minimum score of 6 out of 9 in the IELTS exam.

    DUOLINGO

    Marks: 100.0

    Students need a minimum score of 100 out of 160 on the Duolingo English Test.

    PTE

    Marks: 52.0

    Students must achieve a score of 52 out of 90 in the PTE exam.

    Exams Accepted Qualifying Score
    TOEFL 71.0
    IELTS 6.0
    DUOLINGO 100.0
    PTE 52.0

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    Bachelor of Science in Marketing at WESTERN KENTUCKY UNIVERSITY

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    Fees & Other Costs

    Cost Breakdown Amount (For 1 year)
    Tuition & fees INR 22,75,290
    Hostel & Meals INR 10,14,864
    Insurance INR 1,83,877
    Books and supplies INR 84,270
    Other expenses INR 2,03,006
    Total approximate fees INR 14,86,017

    Calculated at the exchange rate of 1 USD = INR 84.27 | Tuition & expenses were last updated in December 2024"

    Bachelor of Science in Marketing at WESTERN KENTUCKY UNIVERSITY

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